Now comes the fun part. I employ a variety of lone and collaborative ideation techniques with the goal of enumerating a wide array of divergent potential ideas. From brainstorming with my team or key stakeholders, to braindumping/writing before bed, I sketch and storyboard ideas.

Ultimately, I’m a storyteller, and I constantly use analogies to illustrate my ideas in compelling ways. In this respect, I view divergent ideation as Michelangelo viewed the block of marble: the design solution is hidden, waiting to be revealed by the designer much as the sculpture is waiting for the sculptor to chisel away at the superfluous material.