Empathize

My training as an anthropologist enhances my ability to empathize with the user. I utilize methods such as ethnography, participant observation and contextual inquiry to get as close to experiencing the world through their eyes as possible. In doing so, I go on an inner journey from an etic (outsider) to an emic (insider) perspective, pausing for moments of self-reflection to better understand where my experience ends and the user’s begins.